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Why we're here

Pure Apparel is a dynamic yoga-inspired activewear brand that supports and celebrates freedom of movement and uncompromising self-expression.

What we do
Our passionate yoga teachers have been guiding students across Asia since 2002. Through this yoga community we’ve continuously listened to what our students want and need, giving us an extraordinary edge in the creation of Pure Apparel.

Thousands of voices are behind the development of Pure Apparel. We use innovative fabrics, functional designs and thoughtful attention to detail that flatters every shape and every movement.

Pure Apparel will remain a collective vision, with community at its heart. And we’ll continue innovating to develop new opportunities for self-expression. 

Founded in 2002 and headquartered in Hong Kong, The Pure Group is Asia’s leading premium lifestyle brand that includes Pure Yoga, MyPureYoga.com, Pure Fitness, Pure Apparel and nood food. Pure Group has locations in Hong Kong, Shanghai, Singapore, Taipei and New York. Pure Yoga has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world. Pure Fitness offers the industry’s best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors. Together with Pure Apparel’s performance activewear and nood food’s innovative organic health foods and cold-pressed juices, the Pure Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle.

Pure Apparel